Kodak customer need and solution report by marcello belometti. Eastman kodak company strategy and swot report introduction eastman kodak company strategy and swot report, is a source of comprehensive company data and information. Eastman kodak co case study solution and analysis of harvard. The table below shows a swot analysis of kodak company gia 2008. Overview understanding of swot analysis page 5 overview understanding of s. This history has brought about the benefit and also the strength of the kodak brand name and kodak s worldwide distribution network.
Eastman kodak swot framework analysis research and markets. Swot analysis ikeas goals of sustainability and environmental design are central to its business strategy. Photo kiosk sales market overall industry analysis. It has launched a new sustainability plan to take the company through to 2015. The table below shows a swot analysis of kodak company gia 2008 advertising. Swot analysis helps the business to identify its strengths and weaknesses, as well as understanding of opportunity that can be availed and the threat that the company is facing. Swot analysis is a strategic planning tool that can be used by eastman kodak company managers to do a.
Aug 24, 2015 porters 5 forces analysis of kodak company. Company profile situation analysis problem statement alternatives recommendations company profile eastman kodak company was incorporated in new jersey in 1901. A case study of kodak business essays essay sauce free student. Swot analysis, is a strategic planning tool used to evaluate the strengths, weaknesses, opportunities, and threats involved in a project or in a business venture. Eastman kodak co case study solution and analysis of. The moment it all went wrong for kodak the independent.
This content was copied from view the original, and get the alreadycompleted solution here. Even at eastman kodaks weakened state, they are still ranked in the top 100 for the most valuable us brand name. An analysis of the s trengths, w eaknesses, o pportunities, and t hreats of an organization as a form of appraisal of its current position at a particular time and future potential. Swot is an acronym that stands for strengths, weaknesses, opportunities, and threats. Swot analysis is a technique widely used in selecting an appropriate strategy in associated with the internal capacity strengths and weaknesses of the. Introduction a swot analysis is an organizational plan used to determine the strengths, weaknesses, opportunities, and threats for a particular company or organization. It will assist you with the information you need to plan your next steps andor develo p a leadership sustainability plan as well as a strategic plan. This was the iconic, american organization, always on the position of the leader.
In nikon swot analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors. Case analysis eastman kodak company marketing essay. Kodak clearly expects its digital cameras to be a star soon. It has lost major market share since digital adoption. Ikea uses swot analysisto help it reach its objectives. Strategy is about making choices and weakness are the areas where a firm can improve using swot analysis and build on its competitive advantage and strategic positioning. Since then, the company has been providing imaging technology products and related services to the photographic and graphic communications markets eastman kodak swot analysis, 2012. To gain market share and profits, kodak should work on improving its quality and work towards new technology which will result in better performance of the products offered.
It replaced the glass photographic plates with a roll of film that was simple to. As of 2020, kodak is one of the leading brands in the consumer electronics sector. Eastman kodak companys strategy 4998 words report example. Nikon corp 7731 financial and strategic swot analysis. Kodak companys swot analysis free essay example eduzaurus. Eastman kodak as the photographic market had a significant transformation due to the technology in the last five years, kodak, one of the leaders in this industry is currently straggling with the transformation and end up losing sales in the traditional photographic market.
Eastman kodak company swot analysis weighted swot matrix. The internal environment is mainly focused on the companys internal operations employees, policies, products, or services while the external environment. May 08, 2012 swot analysis from wikipedia, the free encyclopedia jump to. Swot analysis on kodak company management paradise. Kodak has its own international distribution network. Analysis this tqm ebook is a compilation of my 5series tqm ezine swot analysis for ease of reading, sharing, distribution and give away. The 5 series is arranged in a logical order for your reading and. The main strength the company has is its strong brand name. Both internal and external components are considered when doing swot. M forums, part of the publish upload project or download reference project category. Swot analysis of the eastman kodak co hbr case solution. It is still trying to play catchup with rivals associated press, 2011b such as canon, sony and hp. Kodak, which ruled the imaging industry through innovation for more than a century, found itself facing tough times in the early 2000s.
The report covers the companys structure, operation, swot analysis, product and service offerings and corporate actions, providing a 360. After defining the problems and constraints, analysis of the case study is begin. Ek is a multinational us corporation which produces imaging and. Swot analysis and development of strategies swot analyses derive their name from the assessment of the strengths s, weaknesses w, opportunities o, and threats t faced by an industry, sector, company or any organisation gao and peng, 2011. Rise and fall of kodakbusiness strategycase studycase.
Business originally established by george eastman in september 1880. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieving that objective. Swot analysis and strategy plan jia pan fan gao seminar paper business economics business management, corporate governance publish your bachelors or masters thesis, dissertation, term paper or essay. A scot analysis will make your operations and programming more effective. It is threatened with either immediate or rapiddiversification in technology. Discuss swot analysis on kodak company within the principles of management p. Kodak the eastman kodak company was founded by john eastman in 1889. Weakness of eastman kodak company internal strategic factors. Eastman kodak is a technology company focused on imaging. Background information kodak is a technology company focused.
Swot analysis is a business analysis process that ensures that objectives for a project are clearly defined and that all factors related to the project are properly identified. Here is the swot analysis of kodak which is a technology company most known for its polaroid cameras. A quick guide to the swot analysis department of field. Till date nokia is remembered with fondness because it was the first mobile phone for many people and it was very user friendly. Swot is basically an acronym for strength, weakness, opportunity, and threat. This will combine social, environmental and economic issues. What is swot analysis business management analysis. The photographic film industry has experienced great transformations.
Invested in various sectors like pharmaceuticals and health care imaging social environmental pestel analysis on kodak political 7th in worst polluter in us 2,011,115 kg of chemicals released. The photographic industry was brought in the united states by the french in 1839. Eastman kodak swot framework analysis research and. Eastman kodaks strengths help distinguish what competitive advantages it has over other competitors within its industry. The profile has been compiled by the author to bring to you a clear and an unbiased view of the companys key strengths and weaknesses and the potential opportunities and threats. Kodak is one of the great companies that have impact the industry in great ways. Swot analysis from wikipedia, the free encyclopedia jump to. We hope this information will help you a lot in conducting your next swot analysis. The swot analysis of nokia discusses the strengths, weaknesses, opportunities and the threats of the mobile handset manufacturer nokia. Like any other company, kodak has strengths, weaknesses, opportunities and threats. Litigation became highest source of revenue replacing products.
A swot analysis is typically used when an organization is involved in a new project or. Kodak has tried to transform itself from an aged old film technology business into a fast and digital cultured business but has failed as a result of decline in sales in the united states deutsch, 2004. The swot strengths, weaknessesareas for improvement, opportunities, threats analysis often is used in strategic planning. Before, coming to a judgement on the companys future. Eastman kodak s strengths help distinguish what competitive advantages it has over other competitors within its industry. Even at eastman kodak s weakened state, they are still ranked in the top 100 for the most valuable us brand name. Based on the description above, this study attempts to analyse the gate automa.
Eastman kodak case analysis case study solution case. Swot analysis boddy, 2008 strengths strong brand equity high level research. Jan 31, 2019 the swot analysis of nokia discusses the strengths, weaknesses, opportunities and the threats of the mobile handset manufacturer nokia. Weakness are the areas where eastman kodak company can improve upon.
That way, it makes you do away with a weak economy andor tight labor market. Oh, by the way, if you need any further assistance with how to conduct a swot analysis or need the eye of a professional management assignment help expert to guide you, we are available 24. Its cameras and film s have become know all over the world for its innovations. Jul 17, 2019 swot analysis is a business analysis process that ensures that objectives for a project are clearly defined and that all factors related to the project are properly identified. A photo kiosk is a computerized selfservice photo terminal, which is found in public places such as retail stores.
Swot analysis helps you know the factors that hinder and limit your growth and lets you accordingly design the growth strategies for your organization. It failed to establish market share andmarket leadership in the digital sector. Swot analysis organizational overview kodak is one of the oldest companies on the photography market, established more than100 years ago. In the early 20th century, you could count the number of organizations selling the same. The main issue behind this case is the problems faced by the eastman kodak company in the process of changing to digital technology in printing. The company lost focus by diversifying into many products and also failed to keep in touch with the changing needs of the consumers. Kodak company was founded by george eastman 3 years ago. In reality, on one hand, some argue that an organisation needs to adapt itself to its environment. Swot analysis is a tool used for strate gic planning and strategic management in organiz ations. Pdf study on kodaks failure phoo pwint khaing academia. Swot analysis is a technique widely used in selecting an appropriate strategy in associated with the internal capacity strengths and weaknesses of the company and the external situation opportunities and threats.
The worlds biggest film company filed for bankruptcy yesterday, beaten by. Swot analysis and strategy plan jia pan fan gao seminararbeit bwl unternehmensfuhrung, management, organisation publizieren sie ihre hausarbeiten, referate, essays, bachelorarbeit oder masterarbeit. Swot analysis and strategy plan jia pan fan gao seminar paper business. Kodak has more than 100 years of history in photographic film industry. Kodak company swot analysis 1978 words essay example. Swot analysis is a very effective business tool to use as it analyzes a companys internal and external environment. Once a thorough analysis of the external environment is complete, its necessary to detail kodak s internal capabilities, by looking at its finances and completing a swot analysis. This analysis is best done in groups involving your key board, staff, and volunteers. This history has brought about the benefit and also the strength of the kodak brand name and kodaks worldwide distribution network. Strengths, weaknesses, opportunities and threats a swot. Swot analysis of nokia nokia swot analysis and relaunch.
A quick guide to the swot analysis department of field activities. This research paper includes the company background, swot analysis, reasons why it failed and lessons learned from its failure. Swot for eastman kodak co is a powerful tool of analysis as it provide a thought to uncover and exploit. The internal environment is mainly focused on the companys internal operations employees, policies, products, or services while the external. Will eastman kodak under the leadership of ceo perez succeed to manage its new environment.
1006 88 869 799 1333 94 413 932 83 847 664 1214 1486 942 774 1433 614 1525 240 1192 1161 508 1285 367 1457 972 660 1142 724 773 536 1242 1358 852 1258